Meet Luke Macdonald – Groove DJs 

The year’s 2021 and Luke Macdonald, better known as Macca, makes a big call – to launch a DJ business in Tamworth, NSW. His goal was simple, to create a brand and build a service that stands out from the crowd and with 20 plus years’ experience of DJing and emceeing events, he’s the right man for the job. Today, he’s the go-to guy for weddings and events across the New England, North Coast, and Orana regions, known for his ability to get everyone up and dancing. Here, he chats with REGGIE about where it all began, the challenges and rewards of running his regional business, Groove DJs, and his exciting plans for the future.

 

So, let’s start from the start – how did your DJ career begin?

I was fortunate enough to grow up in the golden era of Sydney nightclubs and festivals and was always fascinated by the energy and influence that DJs could have on a dance floor. I started off working behind the bars at venues throughout Sydney and in Cronulla where I grew up, just listening and learning from the best. I picked up a set of decks when I was about 18, just a little controller to learn on, and it all grew from there through trial and error.

Who were some of your biggest influences back then?

In terms of the local scene, there were DJs like Anna Lunoe and other big Sydney names at the time like Ajax, Kato and Levins were a huge influence as well. It was just such an awesome vibe and energy, and I knew I wanted to be a part of that scene.

What was it like starting out and trying to make it a business?

I did a lot of freebie stuff for friends, like 21sts and the occasional wedding. What was really beneficial was that while I was doing that on the side, I was also working for a major wedding and corporate events company in Sydney on the weekends. I’d finish a wedding and then head to the bars and clubs to do the 2am or 3am shifts. Those nights really help you grow as a person. You’re working hard, but you’re learning so much too.

You’re based in Tamworth now – what led to the move and the launch of Groove DJs? 

I moved to Tamworth with my partner six years ago for her midwifery training. We moved just before COVID, so that time allowed me to come up with the business idea for Groove DJs and get everything formalised. I had a business and comms degree, but I didn’t have the small business education, which is completely different from working in corporate advertising and marketing. I was asked to DJ a friend’s wedding and I think that was a really pivotal moment – I thought, “Okay, I could actually pursue this”. When things started opening back up, people began booking weddings again, and I found a sweet spot balancing that with my full-time job in mental health.

What have you found most challenging about running your own business? 

The most challenging aspect for me is finding that balance. As a creative, you’re always thinking about how you can improve and build on the success you already have, and it can take you away from being really present with your kids and your partner. I’m constantly having to bring myself back to the moment I’m in, and saving those new plans and big ideas for work hours.

And what would you say has been the most rewarding?

I’m a people person, so it’s the people I get to meet – the couples, the connections. I feel so much gratitude that they’ve selected me to contribute to their special occasions, whether it’s a beautiful wedding or a 50th birthday. I witness 30 or more weddings a year, and I never get sick of hearing the stories of how couples got together and the adversities they’ve overcome. It’s really special.

Tell us, what’s unique about your business offering?

I guess the most unique thing is that I’m also an MC. I see it week in, week out – the most important person at a wedding reception is the MC. People often leave this massive event in the hands of a funny friend who might get a few laughs but leaves you with more headaches. A great MC is connected to every part of the event and ensures it runs smoothly, giving the couple peace of mind. I’ve worked in communications for years, so I have no issues with public speaking and I relish the opportunity because it allows me to really connect with the guests and support the night. I’m also starting to offer something a bit different, creating fun, quirky content pieces for couples. It’s a great way for a couple to hold onto some hilarious or sentimental stories shared by their guests on their big day.

What are your plans for the future of the business?

I’m developing a curriculum for what I’ve called the Groove Academy. It’s about sharing my love of DJing and content creation with the community, focusing on teaching DJ skills and building future pathways for others in the New England region. It’s going to start with some school holiday programs. I’m so keen to build the business and hopefully connect with some bright young minds to get involved and help me down the line.

And finally, if you had one piece of advice for someone considering launching a business in a regional location, what would it be?

Ask all the questions and never stop learning. Take advice from other local businesses in your area and create as many connections as you can with your community. Give back too – the market here is big enough for all of us, and I’m always willing to give my time and expertise to anyone. Even after 20 years in this gig I’m always learning, creating and honing my skills. I love what I do, I love the challenge of working with multiple genres and ultimately creating exciting and unique dance floor moments for everyone I meet.

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